SOC Telemed
SOC (Specialists on Call) Telemed was a nationwide leader in acute telemedicine — expanding to nearly 1,000 facilities across 47 states before being acquired for $300 million. This case study covers a full brand refresh, website redesign, and UX overhaul.
DETAILS:
BRAND IDENTITY, WEBSITE REDESIGN
Role:
Design director
RECognition:
Award Winner, Branding, Logo Design
Logo & Brand Identity:
After extensive market research, I directed a new identity system — simple, colorful, and contemporary — that visually outpaced the competition. The resulting brand guide covered logo, typography, color, icons, and imagery. The client responded so strongly they immediately engaged us for a full website redesign.
Website & UX:
A heuristic analysis surfaced the core issues: disorganized information architecture, navigation overload, ambiguous calls to action, and low text contrast. Most critically: the top-selling product wasn't on the homepage. I led the redesign through multiple user-tested iterations, built a scalable design system, and delivered a UX guidelines package for the client's internal team to build from.
After the redesign, SOC saw a 32% increase in site traffic.
"I have partnered with Rose at two companies over the course of 5 years. Her team at Trevelino/Keller helped us scale up and supercharge our lean in-house team with UX, content, creative, and overall marketing expertise. They have been an integral part of growing our marketing initiatives and brand.”
- SOC TELEMED
