Atlanta Bread Company
Atlanta Bread Company came to us for a seasonal campaign visual refresh — with one constraint already set: the menu items were fixed. The creative challenge was making everyday deli fare feel craveable and contemporary. The campaign performed well enough that Atlanta Bread Company signed us as agency of record for all 74 locations across 20 states.
PROJECT DETAILS:
Seasonal Campaigns, Menu & Packaging Design
Roles:
lead designer, Art Direction
RECOGNITION:
Award Winner, Print Design, Food Photography
Art Direction
I led full art direction for the campaign's photography and video production — developing moodboards, prop direction, and the complete shot list, then working on location with the photographer and food stylist to ensure the final assets aligned with the creative vision. The result: a visual campaign that made simple menu staples feel elevated and brand-forward.
Packaging design
The success of the seasonal campaign opened the door to a broader engagement: packaging redesign and a full menu refresh across all locations. Working within the existing brand architecture, I applied the assets in new ways — modernizing the system with colorful, globally inspired patterns and redesigning menus to communicate Atlanta Bread's full range of offerings with more clarity and visual appetite appeal.
