INVEST ATLANTA – GRANT WORK
In 2020, Trevelino/Keller undertook a series of initiatives around coronavirus relief for small businesses. The City of Atlanta created an economic development plan to ensure long-term prosperity and competitiveness, soliciting the best of the best companies to provide much-needed services to support Atlanta’s small business community. Under government deadlines, we were able to support small businesses with web, paid media, social, photography, and content. Below is a sample of that work, featuring a few projects I was most involved.
Project details:
Due to government grant restrictions all work had to be completed within 30 days
RELEVANT CLIENTS:
Georgiaalive, Jack Rabbit Creations, Honeysuckle Gelato
GEORGIA ALIVE
PROJECT DETAILS: Logo Design, Web Design
Role: Design Director
GeorgiaALIVE is a new not-for-profit organization created to focus on fighting COVID-19 in the state of Georgia. Trevelino/Keller partnered with GeorgiaALIVE, Invest Atlanta, and the Centers for Disease Control to provide coronavirus education, relief, and action, which translated to vaccine awareness and deployment. For this new brand, I created a logo and website to support its critical mission of fighting to save Georgian lives and working to safely reopen the state’s economy during the pandemic crisis.
Jack Rabbit Creations
Project DETAILS: Brand Identity & Digital Strategy
Role: Design Director
Jack Rabbit Creations is a woman-owned-and-operated company specializing in heirloom-quality children’s toys. At the height of COVID, sales suffered due to the widespread closing of retail locations. It needed to shift to online sales and drive engagement with digital advertising. Jack Rabbit Creations contacted Trevelino/Keller through Invest Atlanta for a brand identity refresh focusing on digital strategy. I created an identity system to add personality and dimension to the brand. The colorful pattern was inspired by the whimsical nature of its children’s toys.
Honeysuckle Gelato
PROJECT DETAILS: Photography & Digital Strategy
Roles: Design Director, Photographer
Honeysuckle Gelato is a family-owned, Atlanta-based gelato company. Prior to the pandemic, it experienced great in-store success; however, due to impacts from COVID-19, Honeysuckle Gelato needed to pivot and take the brand online. It engaged Trevelino/Keller through Invest Atlanta with the goal of offering online ordering and shipping. I styled and shot new product imagery, with real gelato in a Lightbox. (Yes, you do have to work quickly!) I also designed a social media campaign to drive traffic to its new online store.
Credits —
Studio: Trevelino/Keller
Clients: Invest Atlanta, Georgiaalive, Jack Rabbit Creations, Honeysuckle Gelato