Bell Law Firm
Bell Law Firm came to us following one of the largest medical malpractice verdicts in Georgia history — suddenly inundated with media attention, website traffic, and new client inquiries. The firm specializes in catastrophic medical negligence, so the creative challenge wasn't to make the brand exciting. It was to make it trustworthy.
DETAILS:
Brand Identity, Web Design, Podcast Production
Roles:
Design Director, Photographer
Logo & Brand Identity
The key strategic insight: it wasn't the firm that resonated with potential clients — it was Lloyd Bell himself. Working with a copywriting partner, we developed the headline "Changing the face of serious injury law in Georgia" and built an identity system to match: photography, logo, and visual language calibrated to provoke credibility, expertise, and sincerity for clients in their most vulnerable moments.
PODCAST production
After three years of brand management, Lloyd wanted to extend the brand into a new format — a podcast to share his expertise with a wider audience. I expanded the existing identity system to cover the new medium and produced the first several episodes from the ground up. "Face the Jury" is now available on Spotify, Apple Podcasts, Amazon Music, and YouTube, and is highly regarded by the American Board of Professional Liability Attorneys.
