Global Product Launch
NeoCon is the world's leading commercial interior design trade show — 1M+ square feet, 400+ companies, and Interface's most important marketing moment of the year. For this launch, I led the full campaign and showroom experience for two new carbon neutral collections: Beaumont Range and Fresco Valley.
DETAILS:
Beaumont Range & Fresco Valley Collections
Role:
Art Director
RECOGNITION:
Interior Design Magazine HiP Award Winner
Marketing Campaign
I directed the global campaign from concept through launch — overseeing four CGI hero images, an animated campaign video featuring designer interviews, and a full suite of supporting materials (library books, digital ads, social selling kit) deployed across 110 countries to thousands of Interface employees and sales associates.
Product Imagery
Each collection demands its own visual world. For Beaumont Range and Fresco Valley, location scouting focused on modern, aspirational spaces that could hold the product without competing with it. The final photography layers multiple product types, patterns, and colors into floorscapes that feel cohesive and quietly evolve across a room.
Tradeshow Strategy
Interface sets the bar at NeoCon — so the showroom had to earn its place. Working with global leadership stakeholders and a cross-functional team, I designed an immersive experience that wound through lobby, conference rooms, and circulation areas. The floor design foregrounded product innovation: a significantly scaled pattern repeat that reduces waste both in production and over the full product lifecycle. Collections were designed to work together, letting products mix naturally and pull visitors through the space.
